I am currently serving as the Design Lead at Pinkoi, an e-commerce marketplace platform specializing in design goods and operating in Asia. With a deep passion for creating exceptional buyer experiences, I play a crucial role in shaping the strategy for buyer experience design within the organization.

💡 Design

Throughout my career as a product designer, I adopt a holistic approach, considering myself a systems thinker and a generalist. This mindset allows me to navigate through complex and ambiguous problem spaces, finding innovative solutions that address the unique challenges at hand. I thrive in the process of unraveling intricacies, identifying user needs, and crafting designs that seamlessly integrate aesthetics, functionality, and usability.

👨‍🏫 Mentorship

One of the aspects of my role that brings me great satisfaction is the opportunity to coach and mentor young designers. By sharing my knowledge and experience, I contribute to their growth and help them develop their design skills and perspectives. I firmly believe in fostering a collaborative and supportive environment, where each designer is empowered to explore their creative potential and contribute to the overall success of the team. If you are seeking mentorship, you can find me on ADPlist

⇩ View My Works